Who we are

Nair-Safir are brand and communications strategy advisors whose mission is putting people in business.

What we do for you

We work with your organization's goals and values to build a brand platform and messaging that help your customers, colleagues, and shareholders understand and support your business and objectives.

Your corporate culture can become a competitive advantage when we involve your stakeholders, as individuals, in helping you create value.

Your business will see the benefits of a stronger market position, a more influential brand, and a more loyal community.

The bottom line

By making your business about people, Nair-Safir helps you attract and retain customers, motivate teams, and improve performance.

Download our corporate information sheet (PDF file).



Nair-Safir's approach is different because we focus on all three areas that define the value of an organization today: (1) its value as a business, (2) its value to its people, and (3) its value to society.

We combine these to create a complete value proposition that makes your brand coherent and compelling.

For an in-depth discussion of our approach, focused on luxury brands in particular, download our folio, Creating Shared Value: A framework for the luxury sector (PDF file).



Assessment: We examine your reputation, communications and culture for alignment with your strategic objectives, and benchmark them against your peers and competitors.

- Document and field research
- Stakeholder surveys and mapping
- Environmental (PEST) and SWOT analysis
- Market analysis and recommendations

Concept: We articulate your brand’s roots, values, vision and mission as well as the positioning, corporate culture and behaviors that will set you apart from others.

- Creative/executive visioning sessions
- Brand platform and architecture
- Corporate repurposing
- Brand expression and experience frameworks

Strategy: We identify the opportunities, key messages, tools and actions that serve your business by motivating stakeholders and expanding your audiences.

- Strategy brainstorming sessions
- Communications and stakeholder engagement strategies
- Marketing and business development strategies
- Brand and leadership positioning strategies

Execution: We put in place the communications tools, relationships and skills that will allow you to turn strategic concepts into reality and meet your business objectives.

- Information architecture for print and electronic media
- Content for communications, briefing and training materials
- Individual mentoring and group training sessions
- Establishment of strategic partnerships

See a map of deliverables for communications, stakeholder management, and corporate responsibility (PDF file).



Cost effective
You pay for the value of our work, rather than the fixed costs of a large infrastructure.

You get solutions designed solely for you, rather than versions of a standard model.

You deal directly with Nair-Safir’s owners, our intellectual capacity, and our decision-making authority.

You work with a partner who is interested in you, your success and your sense of fulfillment.



We work with prestigious brands in diverse fields.  This variety allows us to see and combine elements in surprising and beneficial ways.  Yet the focus is always on seamlessly integrating internal values with external expression, placing the individual at the heart of the brand.

Fashion & luxury
- Cartier
- Gucci
- Hugo Boss
- Kenzo
- Land's End
- Louis Vuitton

- Casinos Lucien Barrière
- Ibis Hotels
- Mercure Hotels
- Sofitel Luxury Hotels

Sustainable development
- Standard & Poor’s
- Berkeley Earth study

Culture & media
- Institut National des Métiers d'Art
- Hamptons Magazine
- Self Service Magazine

- Dillard's Department Stores
- May Department Stores

Contact us to discuss our work in more detail and learn how our experience can meet your needs and objectives.



Rachna Joshi Nair     

Rachna specializes in implementing business strategies through forecasting, product development, sourcing, merchandising, market entry, training, retail sales, and customer relationship management.

Her 18 years experience covers the apparel, watch and jewelry, and hospitality industries, and spans eastern and western cultures, with brands as diverse as Louis Vuitton and May Department Stores.

Rachna holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.

She speaks English, French and Hindi.

See Rachna's LinkedIn profile.


Misha Pinkhasov     

Misha specializes in corporate communications, stakeholder engagement, community relations and consensus building.

His 15 years experience is in international relations, public policy, financial services, and the media, having worked at the OECD and Standard & Poor's, and edited and written for consumer magazines.

Misha holds an MBA from ESSEC Business School in Paris and a BS from Cornell University in New York.

He speaks English, French, Russian, Spanish, Portuguese and Hebrew.

See Misha's LinkedIn profile.




Rachna Joshi Nair 

Misha Pinkhasov

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We encourage their use with proper crediting.

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